A statin produced by Kowa was looking for a deeper engagement for reps connecting with HCPs in-person and at live events to discuss the benefits of Livalo in specific patient types. A custom VR experience was created to meet this ask and brings users into a fully immersive waiting room where they have a selection of patient types to select and burg into exam room for an interactive exploration of content. In-person visits went from average time of 90 seconds to over 12 minutes and leave a memorable engagement.